Regular readers will recognise this as a regular feature on my blog, the part where I have a pop at the marketing strategy of one of the most successful TV companies of all time, over one of the best TV series of all time. So here were go.
2015 draws to a close and, yes, HBO are once again idiots.
I am talking about the news that Game of Thrones is once again the most pirated TV show of the year (The link is to the BBC, because we’re British, but really it’s covered just about everywhere -Ed). Now, I say this every year, but as well as being a victim of its own success, this is partly a result of their approach to DVD releases.
Time and again I insist that people pirate because of convenience rather than expense. Given the popularity of Game of Thrones as a series you would have expected it to be the best selling Christmas DVD. But it’s not. Why? Because it’s not on sale until March.
They do this every damn year. They do this every year, when other shows are available on DVD practically as soon as the series is out. HBO could have topped the DVD best-sellers list with Game of Thrones at the end of 2015. Instead they topped the most pirated list.
Good going there, lads.