matt softly

Rochford ward by-election: Softly does it!


matt softly campaign team

Candidate Party Votes Percentage
Matthew Softly Labour 332 32.40%
Michael Lucas-Gill Conservative 328 32.00%
Nicholas Cooper UKIP 250 24.40%
Daniel Irlam Liberal Democrat 114 11.10%

Well done to Matt Softly, who will be an excellent representative for the people of Rochford ward. And well done to the fantastic campaigners of Rochford and Southend Labour Parties, a mere handful of whom pictured above.

Vote Matt Softly for Rochford ward


matt softly

Today, between 7.00 a.m. and 10.00 p.m., the polling stations are open for residents of Rochford ward to cast their vote in the district council by-election. Matt Softly is the Labour candidate in this election, and I would implore voters to go out and ensure he is their councillor when the sun rises tomorrow.

I have known Matt since I moved to Southend, and I know that the people of Rochford could not ask for a better representative to fight their corner. He lives in the ward — not essential, but a point not to be overlooked — and serves on the Parish Council. I know that he will fight for Rochford residents, and having helped on his campaign team I can tell you what an incredible hard worker he is, spending hours talking to residents on their doorsteps about the issues that matter to them, no matter the temperature or weather.

Matt has made ten pledges in this election, to the voters of Rochford, and in his own words they are to

  • “Ensure Rochford gets its fair share of resources.
  • Be a strong voice for you and your views, issues and concerns.
  • Oppose the cuts to neighbourhood policing.
  • Work with the community to overcome issues with antisocial behaviour.
  • Hold Rochford District and Essex County Councils to account on issues such as housing, street lights being turned off at night and the condition of pavements.
  • Work alongside Jerry Gibson and other Councillors to make Rochford a better place to live and work for everyone.
  • Hold regular advice surgeries.
  • Listen and be accountable to local residents.
  • Lobby for investment in Rochford’s Market Square and businesses.
  • Oppose new housing plans that do not include proper infrastructure and do not add to the social housing stock for our families.”

You may not agree with all of his politics, but I promise you that there is not a harder working candidate on the ballot paper. If residents elect Matt today, they will be choosing a passionate, dedicated and principled local councillor.

Matt Softly for Rochford ward


rochford district council

I blogged not that long ago about the impending by-election in Rochford District, brought on by the sad death of Conservative councillor Gill Lucas-Gill. The date for that by-election has now been set for 26th November.

The Labour candidate at this by-election will be Matt Softly.

I’ve known Matt pretty much since I moved to Southend, where he was the secretary of the party’s Local Campaign Forum. He now lives in Rochford ward, where he serves on Rochford Parish Council, which in my view makes him the ideal candidate for this by-election. Having served in the dim and distant past as a parish councillor myself, I know how it connects you to the very heart of a community’s concerns.

There is a campaign to come, albeit a brief one, but I am confident in stating that Matt would be the best councillor that the people of Rochford could ask for.